Marketing is essentially:
• Creating a desire for your product, and
• Getting your message across in the most cost-efficient ways possible

What are your product's strong points and how can they help you cross the line between a need and a desire on your customer's part?
• A need is practical, realistic.
• A desire fulfilled gives pleasure to the customer.

How visible will you be?
• Yellow Pages of telephone directory?
• Classified ad sections in newspapers?
• Other appropriate business directories?

How will you reach out?
• Newspaper ads?
• TV ads?
• Telephone marketing?
• Direct sales calls?
• Direct mail?
• Handouts?
• Decals, stickers, giveaways?
• Special events and promotions?
• Radio ads?
• Posters, banners?

Much depends on the intensity, effectiveness and constancy of your outreach to identified customers.