 |
|
| › City Home Page | |
| Offices: | |
| ›
Community Based Economic Development |
|
| ›
Honolulu Film Office |
|
|
› |
|
› |
|
› |
|
› |
 Acrobat and the Acrobat logo are trademarks of Adobe Systems Incorporated. |
|
|
Walea Constantinau |
 |
|
The Honolulu Film Office is dedicated to servicing the needs of local, national and international entertainment and media companies and individuals in television, film, print and new media, which is collectively known as “the film industry.” The film office markets to and facilitates production at all levels with the goal of making Honolulu a premiere on-location production center and creating a vibrant economic element in the new economy for Hawaii.
The Film Industry Provides to Honolulu • Hundreds of jobs in industry-related professional, technical and high tech positions The Honolulu Film Office works in collaboration with public and private entities to build and service the film industry in Honolulu and Hawaii including all city and county agencies, the State, all neighbor island counties and numerous non-profit and commercial entities. The individual and collaborative efforts have resulted in double digit growth to the production expenditures in recent years. From 1995 - 1999 statewide film industry expenditures have increased by 50 percent.
Ten Year Statewide Production Expenditures Honolulu is the hub of the production industry in Hawaii. Generally, more than 50 percent of statewide production expenditures occur in the City and County of Honolulu. From 1997 - 1999 the city has experienced a 37% increase in expenditures in the county. Advertising and Marketing The Honolulu Film Office aggressively markets to national and international segments of the industry by conducting advertising campaigns, participating in trade shows, conferences, film festivals and maintaining a worldwide website. The Honolulu Film Office plans and implements advertising campaigns in key trade publications such as The Hollywood Reporter, Variety, Shoot, Locations, Film and Television Review. Some focus on productions which have filmed on Oahu, which capitalizes on the extensive marketing campaigns done by the studios. Others focus on positioning Honolulu and Oahu as a premiere on-location destination and a production center. The Honolulu Film Office does marketing outreach at key trade shows including Cannes International Film Festival, Locations Expo, ShowBiz West, Sundance Film Festival and the Hawaii International Film Festival. Some efforts are individual and some are collaborative. Often, simultaneous advertising in trade publications is used to strengthen the message and further the outreach. | |
| Online Service
In 1996, Honolulu’s was one of the first film offices to develop a worldwide website which services the industry 24 hours a day, seven days a week. Information about locations, permits, maps of the island and weather statistics—all critical to production decisions about a location—can be accessed. In the coming months, the acclaimed website will be revised, taking advantage of new innovations in the technology to better display the stunning locations and resources available to filmmakers on Oahu. Cross Promotions Over the years, the film office has collaborated with various public and private entities to develop cross promotions around the release of a film or television project, providing millions of dollars worth of free advertising and marketing. Mighty Joe Young Promoting Oahu and Hawaii on Disney’s official movie web site, to over 250,000 subscribers of Disney’s email newsletter, on master print ads in metropolitan areas for approximately two months. Godzilla Promoting Oahu and Hawaii in the largest West Coast theater chain, nationwide in Taco Bell Restaurants and on the official website for approximately two months. Don Juan Demarco Promoting Oahu and Hawaii in selected Wests Coast markets on television (integrated in programming and promotional spots) in radio and in print advertisements. A Very Brady Sequel Promoting Oahu and Hawaii in print, on radio and in television commercials. Over 1.3M impressions in print alone. Click here to see a list of movies filmed in Hawaii Familiarization Tours Familiarization tours are given by the film office periodically to educate key players in the film industry about Oahu and it’s resources. Many of the recent films shot in Honolulu can be traced back to one such tour comprised of all Walt Disney Executives. Prior to the tour, Walt Disney Pictures had not done a film in Hawaii in over 20 years. Since the tour, six feature films, including the summer blockbuster “Pearl Harbor” and one television pilot have filmed in Honolulu and Hawaii. ON THE MAP In 1996 an all-Disney FAM Tour was initiated by Honolulu’s film office. Three jungle pictures and one beach picture was scheduled to be filmed by the studio. Honolulu and Hawaii were unfamiliar territory to Disney—their last picture was two decades ago, “The Parent Trap.” Having one film come would be a substantial return on the investment of the project. As a result, all four of the projects came to Honolulu and more importantly, it made Honolulu and Hawaii a “known entity” to Disney. The studio soon followed with the Harrison Ford film lensed on Kauai, “Six Days Seven Nights,” and a TV pilot called “Honolulu CRU.” Disney’s most recent Hawaii project is one anticipated to be the summer blockbuster of 2001, “Pearl Harbor.” Facilitation and Permitting As a matter of course, the film office provides island-wide resource information to production companies, information which is used to make the decisions to film in Honolulu or to cut the red tape in obtaining necessary permits. On a daily basis the film office generates extensive visual presentations of locations. The office constantly documents, catalogs and maintains a photographic library of filming sites. Currently housing over 10,000 images, the presentations are sent free of charge to entice productions to film in Honolulu. Daily, the film office facilitates the issuance of permits, often with very short lead times. Many of the requests involve multiple city agencies and have deadlines of less than three days. | |
